What influences us to browse more and what influences us to buy more online? Sometimes, when you spend more time in a store at the mall, it feels pleasant and enjoyable, and you don't want to leave. You enjoy wandering around, choosing, and trying things on. The lighting is pleasant, the store is spacious, everything is beautifully designed, there’s a good scent in the air, the aisles are wide, and everything is so inviting and comfortable. This is exactly the driving force of the retail world and the reason why it’s so easy for us to become addicted to shopping online
